“We don’t have to manufacture relevance. There’ve been many brands who have been trying to keep themselves relevant during a time when they haven’t been active, but we actually had a role to play” – in the final episode of CommsLife's first season, Firas Wahbeh talks about the frontline municipal disinfection campaign led by Bee’ah’s during the coronavirus (COVID-19) pandemic. We discuss the challenges of communicating the waste management process and educating citizens and residents of a transient populace to contribute to the UAE’s efforts to build a greener, sustainable future.

*Episode 12 marks the final chapter of CommsLife's inaugural season. The APCO Worldwide team will be back in September 2020 with more guests and big topics for a second season.