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Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Released Friday, 12th April 2024
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Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Mastering Time and Impact: The Art of Crafting a Powerful Podcast with Limited Hours

Friday, 12th April 2024
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0:04

Welcome to Communication Connection

0:06

Community the podcaster's podcast

0:09

. This podcast takes a deep

0:11

dive into modern day communication

0:13

strategies in the podcasting space . We

0:15

chat with interesting people who make the podcasting

0:18

and speaking spaces exciting

0:20

and vibrant . We also dive into

0:22

the podcasting community with news updates

0:25

, latest trends and topics from

0:27

this ever-evolving space . So

0:29

strap in , it's going to be one amazing

0:32

ride . Let's dive into today's episode

0:34

. Today we're continuing our discussion

0:36

about the five myths , the five

0:38

reasons why people are hesitant

0:40

to get into the podcasting world , and we've

0:43

already identified those five myths

0:45

. And today we're taking a deeper dive into somebody

0:48

else's experience with the time myth

0:50

, and I'm going to pre-thank this individual

0:53

for taking the time out

0:55

of his day to join us . Tony

0:57

Ginnis is a spirit coach

1:00

. Connecting to spirit and the energies

1:02

that surround others are just two of Tony's

1:04

many abilities . Now , Tony

1:06

pursued a formal education in Feng Shui

1:08

with the intention to share what he learned with

1:10

others , spreading prosperity along the

1:12

way . Today , he is the only

1:15

Tuning Fork master teacher in

1:17

Canada that we know of to teach

1:19

under Soma Energetics , and believes

1:21

that self-empowerment is our natural state

1:23

. Now , Tony's issue , though , with

1:26

bringing this information and all of his

1:28

knowledge of the spirit world into

1:31

the podcasting world was all about

1:33

time . Where would he find the time

1:35

? How would he fit it into his day

1:38

that's already filled with

1:40

things taking up his time

1:42

? Tony , welcome to the podcast

1:45

.

1:45

Thank you very much , carl , and thank you very much for

1:47

the invitation . It's been a pleasure

1:50

to work alongside of you

1:52

to develop a podcast like

1:54

this , and that was one of the limitations

1:56

that I saw at the very beginning . With

1:59

all the things I do , I have a networking

2:01

group that I do a lot of background work

2:03

on . I'm a grandfather I have to take lot of background work

2:05

on . I'm a grandfather I have to take care of

2:07

. I don't have to , but it's a pleasure to take

2:09

care of my grandson two , three times a week . There's

2:12

some family stuff there , so when

2:14

I sit down to a project , it has

2:16

to . It's very focused , very precious

2:18

in terms of the time that I use . Otherwise

2:21

we'd be working pretty much around the clock

2:23

and

2:25

when I was looking at this podcast part of it how am I going to possibly

2:28

fit in a podcast ? And

2:30

so when we looked at the various options

2:33

to is it a long podcast ? Am I

2:35

going to do it in 15 minutes or a half

2:37

an hour ? And even if it only

2:40

is 15 minutes , I

2:42

knew there was going to be some work to edit it and

2:44

get the artwork going and all

2:46

the other things and it took more time . That

2:49

was I was really wrestling with . That is , how

2:51

am I going to possibly take an extra you

2:53

know a couple of hours to to get

2:56

something like this going ? And

2:58

for me , the question was , oh you , because

3:00

you have , I managed to go

3:02

through some of your courses there , carl , which really cleared up a lot of

3:04

things too . Thank you , yeah , I managed to go through some of your courses there , carl , which really

3:06

cleared up a lot of things too .

3:07

Thank you , yeah , and I think you hit the nail right on

3:09

the head there when you were talking about whether

3:12

it's a 15-minute podcast or longer

3:14

, and I think that's one of the misconceptions when people

3:17

step into the podcast arena . We have this preconceived

3:19

notion that , oh my goodness

3:22

, all of those guru podcasters

3:24

are going on for 45

3:26

minutes an hour , two hours in some cases

3:28

. That means I have to do the same

3:31

thing . Was that part of what was playing

3:33

on in your mind as well ?

3:34

Oh , absolutely . When I'm looking at

3:36

some of the more popular ones Joe Rogan and

3:38

the various other ones like him , like

3:41

you're right , it's like an hour and a half , two hours

3:43

, and there's no way I mean I

3:51

know he would have a producer and things like that that would go on . I

3:53

wouldn't have that kind of time , so I had to sort of bring it into

3:55

a different recipe , bring another element in there

3:57

. So how long would people listen to

3:59

the topic that I would be talking about

4:01

? Really , what it came down to when

4:03

you're talking about current events

4:06

and whether it's political or what's

4:08

happening in the medical field or whatever , yeah

4:10

, people might stay for a length of

4:12

time , but in my world , where

4:14

I'm talking about spirit , I'm talking about

4:17

people living their lives through

4:19

energy . They may not want

4:21

to listen to it for an hour or

4:23

two . So that helped me a lot

4:25

, because knowing that I'm

4:28

probably good for about 15 minutes to

4:30

maybe 30 minutes might be good , and

4:32

I knew that meditation and other

4:34

things would be part of it . This

4:37

is a great way when people are walking

4:39

, and I'm sort of thinking of

4:41

when a person is walking through a park and

4:43

they sit on a park bench on their phone and

4:45

then they plug in their earpiece and they can meditate

4:48

for 15 minutes and just listen

4:50

and whatever stresses

4:52

that they're going through for the day , they

4:54

could release it in those 15 minutes and that made

4:57

a lot of sense to me . So I

4:59

struggled , looked at the various

5:01

content I could deliver

5:03

and then what kind of techniques

5:06

or what kind of different meditations

5:09

I could produce in sound . And

5:11

sound was good for me because tuning forks

5:13

are a beautiful way to

5:15

incorporate energy in

5:18

any sound . So I could take a regular piece

5:20

of music , add some tuning forks

5:22

and it now has a different element

5:24

. It's not just background music

5:27

, it has an element of energy , of

5:29

release and releasing trauma , releasing

5:31

stress , and for me that was

5:33

very attractive .

5:35

And let's expand beyond that , because

5:38

you've hit a number of different things

5:40

. That as far as content goes . But

5:43

if you were to really start

5:45

to structure it and say , okay , I have to come

5:47

up with all of these episodes and one's

5:49

going to be just a meditation not

5:52

just , but it's going to be a meditation then

5:54

another one might be instructional , but

5:56

what you did , you already

5:58

had your content

6:01

because you were delivering it every

6:04

single week . Anyhow , explain

6:06

that a little bit Over the years .

6:08

we have been very successful . I've been doing

6:10

this for the last 15 plus years and

6:13

it was my way of giving back , especially

6:15

right in the height of COVID . In

6:17

2020 , I believe , we

6:20

launched that , or 2021 , we launched our podcast

6:22

, but before that we

6:24

couldn't go out . We couldn't even go to our own office

6:27

. We had to shut that office down

6:29

and we figured there's

6:31

still people that are looking for some

6:33

form of release , some peace and

6:36

things , and so we wanted to give back and we

6:38

launched a friday 1

6:40

30 . It was a free on

6:42

. We have it on our private Facebook

6:44

group . We launched that and it was called

6:47

Tune In With Tony , and it's basically

6:49

about a half hour of content

6:51

about different things that we have in

6:53

our everyday life , whether it's trying

6:56

to work with trusting issues or

6:58

childhood issues or things that

7:00

are happening , that other people are

7:03

going through trauma just that

7:05

form of release , and so I was giving

7:07

this out anyway . So I was doing that for about

7:09

a year and then I figured

7:12

where am I going to get this content ? I said , well , the

7:14

content is already there . All

7:16

I would have to do is record it

7:18

. Then the work would be basically

7:21

edited and bringing

7:23

it out . And this worked out really good

7:25

. And what was to my surprise was

7:28

when I recorded it and I started to

7:30

shorten it and make it into a podcast

7:32

quality product . When

7:34

we sent it out there , people loved it . People

7:37

just loved that form of candid

7:39

, because I'm talking to a class and

7:42

so many people would comment

7:44

that it's almost like you're talking to me

7:46

. So the content was

7:48

already there . So this is how I was able

7:50

to get the content , because every

7:52

week spirit would say okay , this week

7:54

we're going to be talking about ancestral stuff

7:56

, or this week we're going to be talking about past life , or

7:58

we're going to be talking about crystals , or we're

8:01

going to be talk a little bit about feng shui . And

8:03

so the content was there already . So

8:06

that's how I was able to be convinced

8:08

okay , I've got the content . So

8:10

now the time factor isn't

8:12

so much a factor anymore because I'm already

8:14

doing it and there are some times where I'll

8:16

get a client and they'll want a reading or

8:19

they'll have some comment about what's

8:21

happening at work or with their health or

8:23

whatever , and so I will record

8:26

some of those and I'll let the client

8:28

know I'm recording it . But in what I do

8:30

is I'll take out the personal stuff and

8:32

the things that are more generic . That

8:35

will apply to everybody . I

8:37

would take that and piece it into

8:39

another podcast episode

8:41

and so this way I didn't have

8:43

to do something out of the blue and

8:46

just because sometimes we're in front of the paper

8:48

and it's blank and we just don't

8:50

know what to say . We don't

8:52

know what we know until we know it .

8:55

Exactly , exactly . So , essentially

8:57

, what you did is you figured out

8:59

that you don't have to reinvent content

9:02

and you don't have to find the time

9:04

to structure this content

9:06

. You already had it because you had your

9:08

classes . That's number one . And , by the way , great

9:11

classes . I'll just share that . So

9:14

, shameless promotion for you , tony . They're great

9:16

classes and we'll make sure we post links in

9:18

the show notes so people can see the

9:20

work that you're doing and how life-changing

9:23

it can be for so many different people . So

9:25

not only are you getting it from those classes but

9:27

, like you said , when you're working one-on-one with

9:29

clients , of course you'll get

9:31

their permission , but you'll say , hey , we're going to take

9:33

some of this content out , we'll remove you , but what Some of

9:35

this content out will remove you but you'll . What we're talking about could

9:38

be part of a podcast episode you

9:40

had . I don't want to say you didn't have any work to do , but

9:42

you didn't have to have any additional work

9:44

to do other than the editing

9:46

piece which you were

9:48

planning on doing yourself . Anyways , you

9:50

wanted that hands-on feel

9:53

to your podcast and , as that

9:55

evolves , you're probably

9:57

going to be taking that off your plate anyhow . But

9:59

that's how you got started , was I

10:01

don't need to reinvent content . That

10:04

takes a lot of time , and I know that

10:06

I can break these episodes down into

10:09

bite-sized pieces , be them 15

10:11

minutes or 20 minutes of your instruction , and

10:13

then your meditation might be a separate piece . But

10:15

oh , I have additional pieces I can bring in , and

10:18

that's how you've been successful with your

10:20

show and managed through that myth of

10:22

time .

10:23

Absolutely . Well , when I was looking

10:25

at just the numbers , if I looked

10:27

at , okay , if the average podcast is

10:29

going to be 15 , maybe 20 minutes

10:31

, I want to launch 50

10:33

episodes that we're

10:35

talking about 20 hours , 25

10:38

hours of content I got I can't

10:40

talk for 25 hours . Well

10:42

, over time it's been

10:45

many , many episodes and it

10:47

comes all the time

10:50

and there's always an endless amount

10:52

of things that Spirit has to share to

10:55

either clarify something , and I

10:57

try and record everything . And again

10:59

, when I was looking at it in the beginning

11:02

, I'm thinking , with all the time

11:04

I have , I wouldn't have time to come

11:06

up with , you know , just like

11:08

blank , and I've tried it . You

11:10

know I sit in front of my microphone

11:13

and I'll say , okay , what do I want to talk about today

11:15

? Gee , and it just and

11:17

that would just take enough time that , ok , there wouldn't

11:19

be enough there . But when I incorporate

11:22

it into my regular day

11:24

and there's always things that you

11:26

know , spirit has to say , because that's really

11:28

a channel of what I do I channel things

11:30

and if somebody wants to know what's

11:32

going on , I don't have an

11:34

opinion of my own . It's usually

11:37

spirit that usually comes in and says are

11:39

you open for a reading and so , even

11:41

if it's only two , three minutes and that

11:43

would signal me , oh , I could

11:45

talk about this or I could talk about

11:47

this , and I really expand in

11:49

my podcast . One of the things

11:52

I found is , from a human perspective

11:54

, when I was going through stuff whether

11:57

it's a hardship or whether it's , how am I going to

11:59

get past this , whatever the subject

12:01

is and he says , okay , I could talk

12:03

about this in my class and

12:05

again , I would record it . So I'm incorporating

12:08

the stuff I'm going through , because

12:10

most people are probably going through the same thing

12:12

. Many people are also grandparents

12:15

and they're also wanting to attain

12:18

things in life . And looking at , well

12:20

, although I have not as much

12:22

work that I used to have , but

12:24

my time is so filled up , I couldn't possibly

12:27

come up with a podcast if I have a business

12:29

, but it is about incorporating

12:32

it into your normal everyday business

12:34

life and there's always

12:36

something that will come up that

12:38

will just be so obvious that you

12:41

have to talk about .

12:42

And I think the big thing too is and you've already

12:44

expressed this is you

12:46

have content , but how many different ways can you repurpose

12:49

it ? So you repurpose your content . For example

12:51

, you have the class , you

12:53

have the podcast , you might

12:55

have some posts or blogs that you're writing , you

12:57

have the YouTube channel . So you're not just creating

13:01

all these different pieces of content

13:03

and it's going out on one channel , it's

13:05

going on multiple channels , because it's one

13:08

and then another piece of content

13:10

on those same channels . So you're really diversified

13:13

in where it's going and

13:15

it's saving you a lot of time , even though

13:17

you thought it was going to take time .

13:19

That's right . And it was the content that was

13:21

holding me back , because content and

13:23

time are the thing in

13:25

some cases , and now I'm looking

13:27

at it as , now that I have the content

13:30

, it's managing the content

13:32

with the best time that you have

13:34

left over . And there's still things

13:36

. There are still so many opportunities for

13:38

Instagram where I could do short pieces

13:41

, but to get into that is another thing

13:43

altogether . But when I get to that point

13:45

, that's when I'm going to start to bring in more

13:48

professional help , more producers , to

13:50

say , okay , look , I want to get , let's

13:52

say , another 100 video

13:54

bites that's about 15 seconds

13:56

or 20 seconds long . Give about 100

13:58

of them . Here's a whole bunch of videos . I've

14:01

I've done about close to 50

14:03

or 60 videos , if not more . Again

14:05

with the podcast , I want to be able to incorporate

14:08

that into visual things . So I've been

14:10

doing sound bites was . I took a fantastic

14:13

course on that , on how to do sound bites

14:15

, and I wonder who ran that

14:17

course yeah

14:19

, and that was great because it took

14:21

my podcast from . I usually get

14:24

about 10 or 20 within

14:26

the first couple of days and it shot up

14:28

to 40 or 50 , so I doubled it

14:30

the amount of people that saw that sound

14:32

bite . It was a 20 second

14:34

and it was basically mostly

14:37

sounds . This

14:39

particular one was shedding your

14:41

past and I used

14:43

the sound of crickets and I

14:46

incorporated tuning forks with it , so there's

14:48

no talking whatsoever , it's just

14:50

the crickets and it shot up just

14:52

something about when you package it

14:54

that way , when people see it they'll listen

14:57

to it and for those few seconds you might

14:59

feel something , and then for

15:01

them to say you know what ? I want to hear more

15:03

. So it was a great introduction

15:05

. So thank you for that , carl . You've opened that

15:07

up and there's actually more opportunities

15:10

now and some of the things that were wasting

15:12

time before , because when you are doing something

15:15

so high efficient , you

15:17

start to look at some of the things that aren't

15:19

as efficient and what you were wasting your

15:21

time on , and I'm sort of

15:23

cutting more of those out and focusing

15:26

more on what is really there

15:28

Now that I've got a community . When

15:30

I post something now , almost immediately

15:32

there are people that are waiting for it on

15:35

a certain day , or it's right

15:37

away . There's always some kind of reaction

15:39

, and so now we're incorporating how

15:41

we can put our own ads in there so we

15:43

can say look , if you're having some additional

15:46

things you want to go on , you

15:48

need some extra help . I'm here

15:50

to help you for that . And so eventually

15:52

it's going to be a nice marketing thing . But right now

15:54

we're creating that audience , that

15:57

loyal audience that people are listening

15:59

to , and we have our own style

16:01

. And I've listened to other ones and

16:03

, to be honest , I get sort of bored about

16:05

halfway through because it's just too

16:08

out there . I like things that are

16:10

real and that's the first thing I look

16:12

for , because if I'm entertained when I listen

16:14

to it , then it's probably OK . There

16:17

are some times where something just comes

16:19

in my head and I'll just turn

16:22

on the microphone and just start channeling

16:24

and I'm talking for 30 minutes and I

16:26

would have no idea what I just said

16:28

, and when I listen to it I'll

16:30

say , hey , that was cool . So

16:36

there's a podcast right there , and so it

16:38

happens when you get this urge

16:40

to vocalize something , and

16:42

for my business or for for my

16:45

situation , it

16:47

wasn't a time thing , because normally

16:49

if I get that idea it would just come and go

16:51

and nothing would happen . But now

16:53

I'm channeling something would actually

16:56

help a person find peace in something

16:58

or find some a technique

17:00

that would really help them that they've never

17:02

thought of before .

17:04

The other thing , too , that I think is interesting and

17:06

who better to speak to than

17:09

you about this is

17:11

the fact that we

17:13

invented time , the whole

17:15

concept of time . We , as human beings

17:18

, invented it , and when and I don't want to

17:20

have a deep , you know , spiritual , philosophical

17:22

discussion about it but we invented time

17:24

. So all of our misconceptions or thoughts

17:26

or myths or whatever's holding

17:29

us back in relation to time is

17:31

because of our , our inventions or

17:33

our perception of it . But when

17:35

it comes to the universe , time

17:38

is how would you describe it's ? It's just , it doesn't

17:40

stand still , but it's , it's non-existent

17:42

.

17:43

That's right . When we come into these bodies

17:45

, we come with a set of agreements . We

17:47

have the agreement of time , the

17:50

agreement of space . Because we are

17:52

space-taking beings and

17:54

because of the way we evolve

17:56

physically , there is time

17:59

, but the spirit doesn't work

18:01

on time or space . So we can

18:03

be in more than one place

18:05

at the same time . So we can be in more than one place

18:07

at the same time . Some

18:16

of the questions I'm being asked is if my grandfather is visiting me and giving me sort of channels

18:18

or some ideas , does that mean he's not with someone else , because I don't want to hog all

18:21

the space from grandpa if he passed . He says no , he can be in multiple

18:23

places at the same time Because

18:25

it isn't for us , it's's a limitation

18:28

, but it isn't like that in non-physical

18:30

. So you're right , time is a made-up

18:32

thing for our sense , because

18:35

it is how we age , it's how we we

18:37

look at things and we measure it by

18:39

time . So it's just that way

18:41

. That's why I don't wear a watch . I used to wear

18:44

a watch and spirit told me to take it off

18:46

, because it ages me faster , because

18:48

I'm such a high vibration , it

18:51

slows down the

18:53

perception and it actually ages

18:55

. I took it off .

18:58

So your fountain of youth was taking off your

19:00

watch . Oh

19:04

, tony , this has been a great discussion and I'm so

19:06

glad that you were able to help us

19:08

bust through the time myth and give

19:10

your experience and how you were able

19:13

to get through it yourself

19:15

and also see that there is

19:17

time and how

19:20

are we managing that to

19:22

our advantage , with not only the time

19:24

we have , but things that we're already doing . So thank

19:26

you so much for sharing that . As I already mentioned

19:29

, all of Tony's links his podcast , which

19:31

is Raising your Spirits podcast

19:33

that link will be in the show notes . The link

19:35

for his website , love Higher Self

19:37

, will be in the show notes . The YouTube channel links that'll

19:39

all be there too . Before I turn you loose , tony

19:41

, onto the world this world or

19:43

the spirit world .

19:52

I'm going to give you the chance to give us a final thought . Well , when it comes to anything

19:54

to do with time , a lot of times we think we don't have enough time to do something , but really , in

19:56

reality , there's always time to do something that's important . There's

19:59

always time that we can share

20:01

with our family , and when we look

20:03

at it that if I'm in one place

20:05

, I'm not somewhere else , that

20:08

means there's always that

20:10

feeling that you're missing something

20:12

, so you're living in the past . When you're

20:14

looking at the future , that you want to

20:16

be somewhere else , it means you're living in the future

20:18

. Everything's fear-based when you're living

20:20

in where you are right now , the time

20:23

, right now , where you are . If

20:25

you're living right there , how are you feeling now

20:27

? How are you doing now ? Because

20:30

in 10 minutes it could change , but right now

20:32

I'm feeling good . And if you acknowledge

20:34

that and just be aware that

20:37

whatever you're doing right now is a

20:39

gift for someone that you're

20:41

with , and it's a gift that I'm with you

20:43

now , carl , I did this because

20:45

I wanted to get your perspective

20:47

and it's a gift for me that I

20:50

was able to be on this show , so

20:52

it's where I want to spend my

20:54

time , tony .

20:55

Jenis from a higher self

20:57

. Thank you so much for spending the

21:00

time with me on the podcast today

21:02

. Thank you , carl , and thank you for joining

21:04

us today . Special thanks to our producer

21:06

and production lead , dom Coriglio , our

21:09

music guru , nathan Simon , and the person

21:11

who works the arms all of our arms , actually

21:13

my trusty assistant , stephanie Gaffour

21:16

. If you like what you heard today , leave us

21:18

a comment and a review and be sure to

21:20

share it with your friends . If you don't like what

21:22

you heard , please share it with your enemies

21:24

. Oh , and if you have a suggestion of someone

21:27

who you think would make an amazing guest on the show

21:29

, let us know about it . Drop us

21:31

an email . Askcarl at carlspeaksca

21:34

. Don't forget to follow us on LinkedIn and

21:36

Twitter as well . You'll find all those links

21:38

in the show notes , and if you're ready to

21:40

take the plunge and join the over 3

21:42

million people who have said yes to

21:44

podcasting , let's have

21:46

a conversation . We'll show you the simplest way to get

21:49

into the podcasting space because , after

21:51

all , we're podcast solutions made simple

21:53

. We'll catch you next time .

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