If you’re spending time creating content, you should do what you can to make sure people are engaging with that content. In this episode of The Compete Marketing Group Show, we share tips you can use to build the readership, comments, shares, and other forms of engagement for your content.
* Note that this blog post is derived from the transcript of the audio discussion. Please excuse any typos or odd wording.
Many business owners think they need to publish content every day, or every week in order to get benefit from their content. However, we have found that the quality of the content always trumps the quantity of the content. For example,
If you’re writing about a topic that is popular in your industry, consider mentioning others that have written about the topic. Specifically;
By consistently writing about important topics in your industry, and engaging with industry influencers, you can gradually grow the exposure your content receives, as well as the engagement of the content.
Important topics are always viewed differently by different people in your industry.
In addition to publishing content, you need to build an email list of your readers over time. This email list becomes a powerful asset for your company as you can share new content with the email subscribers, and also use the email list to sell products and services.
If you take the time to build your email list, and nurture it, it can become a powerful asset you can use to build engagement with your content.
Once your readership has grown, and your audience is engaging with your content, you will see the direct value in engaging with them as they reply to your content. However, as you are starting your content marketing, and engagement is low, it’s even more important for you to participate.
We can help you with content marketing. Content marketing can be a powerful way to build a relationship with prospects and customers. If you want guidance and support on creating and managing your content marketing strategy, contact us.
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