In this episode of The Compete Marketing Group Show, we share the lessons learned by a client that was losing 82% of their website visitors since their website wasn’t accessible on a mobile device. We fixed this for them, and have shared what you need to know below.

Full Transcript of Audio Below

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I want to tell you about a business where 82% of the people that came to their website were leaving right away and how you can make sure that you don’t end up having the same thing happening to your business.

A Large Percentage of Website Visitors are on Smartphones

Smart phone devices like Androids and iPhones are gaining a lot of popularity:

• It’s not uncommon for 60% of your website visitors to be actually accessing your website on a mobile device with a small screen.

So you want to make sure that your website is really accessible to those people who are coming to the website on a small screen.

Without a Mobile Website You Lose Customers

The client that I mentioned that came to us was running a normal website and they had a big television advertising campaign that was launching literally in the next week. They realized that their website was not accessible on a mobile device. So, we looked into their website statistics and realized that;

• They had tens of thousands of people visiting their site every single month, and
• 83% of the people that actually visited on a mobile device left right away

So we’re talking about thousands and thousands of people every single month, literally leaving right away when they got to your website on a mobile device. And that was just because it wasn’t accessible on a mobile device.

What Makes A Website Mobile Ready?

When we visited the website on a mobile device, it showed very small text, the images were gigantic because they didn’t re-size to the screen and it just wasn’t a good user experience.

So I think one of the things that you can get out of today’s recording is

• Go to your website on a mobile device; either and iPhone or an Android, really anything with a small screen, and
• See how accessible your website content is.
• Does the user have to zoom in to actually see the text of your website?
• Are the images taking up the entire screen?
• Are there certain features of the website, such as maybe a video or a banner that changes images that take up the entire screen?

Those are the types of things that make it really difficult for a mobile viewer to actually go through your website and that’s why a high percentage of those people are going to leave right away.

One Solution – Modify Your Existing Website

Now with this particular client, what we were able to do was;

• Take their existing website code into our system, and
• Modify that website code so that it would adjust to the screen size.
• The end result that happened was when somebody came to the website, they were taken to the smaller version of the website that was made to fit the smaller screen of the iPhone or the Android, or other smart phone device.

So basically we took their existing code, modified it so that it would adjust to the screen size. That’s one particular option that you can do with your website you can take your existing code and modify it, and that’s something we can definitely help you with.

We’d be happy to show you what’s going on on your website and explain what your options are. That’s one particular option if you’re not redesigning an entire website.

Creating a Website? Make Sure It’s “Responsive”

But if you are redesigning your website, you want to make sure that it’s designed to be mobile friendly and what’s called “responsive.” Basically, a responsive website is a website that adjusts to the screen size.

• So if you’re looking on a big screen TV, for example, it will be proportional on that particular screen, all the way down to a very, very small smart phone screen.
• The whole website will adjust and all the content will move around.
• The code is designed to be responsive to the size of the screen.

So if you’re redesigning your website, you definitely want to make sure that it’s responsive. That is something that we do in all of our website projects, but if you’re working with anybody else, make sure that you’re getting a responsive website.

Recap and Next Actions

If you’re not in a position to redesign your entire website, there’s definitely an option to take your existing code and modify it. We’d be happy to take a look at it. I just wanted to make sure that you understand the options if your website isn’t really accessible on a mobile device.

• Definitely go and look at your website on a mobile device, and
• If you have website tracking in place, try and see what people are doing on your website when they come on a mobile device.

This will hep you to make sure that you’re not losing a large portion of your website traffic due to an unresponsive mobile website.

We’re Happy To Help You

You can contact us and we’d be happy to review your website and the possible problems with its design that may be hurting your business sales or revenue significantly.