In this episode of The Compete Marketing Group Show, we discuss what a podcast is and why launching one can be a great opportunity for your business.

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People do business with people they trust and a podcast is a very effective way at building trust with your audience. That’s what we’re going to talk about today.

What is a Podcast?

A podcast is essentially an audio recording of a conversation that you have,

• Either as a solo presentation, or
• Possibly as an interview with somebody else.

It’s a recording of that conversation of you presenting some sort of information that the listener is going to be interested in.  It’s sort of like an online radio show, but it can be listened to at any time. So, you don’t necessarily have to tune into the show at the exact time that you’re recording. Instead;

• You record your podcast episode
• You upload that to the podcast system, and then
• Anybody can actually listen to that content and go through it at any time in the future.

Is a Podcast More Effective Than Blogging?

There are a lot of different benefits to having a podcast, so I want to share a few of those with you today.

The first thing that you should consider about a podcast is,

• It’s the nearest equivalent to sitting down with somebody and actually presenting information that they’re interested in.
• Other mediums such as blogging or email newsletters and things like that, are mostly text-based and some are image-based. It’s not very representative of sitting down and talking with someone.
• Very similar to if you’re watching this on video, it’s as close as possible as I can get to speaking directly with you without actually being next to you, and having a conversation. A podcast is an audio version of that.

So, essentially you are recording a conversation with somebody and you’re putting that out there. So one of the benefits is that it’s the nearest equivalent to basically sitting down with somebody.

The Impact and Reach of Podcasts

Another benefit is that you’re basically recording it once, and that can go out to thousands and thousands of people. So, it’s a one to many approach. In essence;

• You record the conversation one time and that can provide thousands and thousands of listeners over time, in your audience.
• You can impact a lot of different people with a podcast.

Podcasting Helps Establish Authority in Your Niche

There are a number of other benefits to a podcast. For example, it builds authority.

If you have a podcast in your space, what you can do is use that as a platform to basically

• Demonstrate your expertise and share your knowledge with the industry.
• It starts to position you as an authority in your niche, rather than just another business that isn’t putting out any content online, and isn’t doing anything really unique in the marketplace.

A podcast can help you establish yourself as an authority in your market.

Podcasts Can Be a Powerful Networking Opportunity

Another really powerful thing that a podcast can do is that it can be a powerful networking opportunity.

Once you have your podcast up and running, you can;

• Contact other businesses and other entrepreneurs and other companies in your space and even in other industries, and
• You can ask them if they would join you on your podcast for an interview about a topic that’s in there area of expertise.

So, this can be a very effective way to get access to people and access to conversations that you probably wouldn’t otherwise be able to get.

Rather than contacting somebody and saying, “I’d love to sit down and have a cup of coffee,” contacting somebody and saying, “I have this podcast. Here’s how many listeners we have. We’d love for you to come on the show and talk about this particular topic.” It can be a very powerful networking opportunity.

Use Podcasting to Grow Your Business

If you haven’t considered podcasting for your business, you should definitely look into it. It’s an effective way to be able to demonstrate your expertise and provide valuable content to your audience. And there are thousands and thousands of people out there that would be interested in the topic that you are actually talking about.

We Can Help You With Your Podcast

We’re going to put some content together in future episodes about how to go about publishing a podcast. But if you are interested, check the show notes or contact us directly at competeonweb.com. We’d be happy to point you in the right direction.

You can contact us and we’d be happy to go through a road map session where we will walk you through different aspects of your business in relation to web marketing and what you can do to generate more leads and more revenue online.