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Designing Marketing Strategy for the Information Economy Part II

Designing Marketing Strategy for the Information Economy Part II

Released Sunday, 4th October 2009
Good episode? Give it some love!
Designing Marketing Strategy for the Information Economy Part II

Designing Marketing Strategy for the Information Economy Part II

Designing Marketing Strategy for the Information Economy Part II

Designing Marketing Strategy for the Information Economy Part II

Sunday, 4th October 2009
Good episode? Give it some love!
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Part II includes an analysis of industry weakness, strengths, and opportunities in the transforming market. The discussion included an analysis of profitable segments, new media technology, and emerging business metrics to measure success.
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