In today's episode, Taylor talks with Dr. Erin Kershisnik of Vantage Physicians in Olympia Washington about how she was able to transition her practice to a direct primary care model in 2006. Erin used a risk-averse, conservative approach and outlines how you can too.

• Why Erin advocates getting a consultant to make the transition.
• Why understanding your state's regulations and legal climate is essential for your concierge or direct pay practice.
• How to continue your referral relationship with insurance companies in your concierge or direct pay practice
• How to craft your transition letter to your patients - (Hint: What's in it for them?)
• How Erin built up her practice after only 1% of her traditional practice moved with her and the 08 collapse hit.
• How and why Erin believes you should do web optimization and social media for your practice.
• How you should be budgeting your personal expenses for your transition.