For those of you interested in software startups, there can be a lot of hurdles, from funding to competition, and the rapidly changing landscape of technology. Today’s guest, founder of Mailbird Andrea Loubier, talks about her journey and navigating those hurdles, as her company has grown from fledgling to full flight.

Podcast runtime: 23 min 03 seconds 

Key Points

At 4:55 – Andrea talks funding, where hers came from, and why she built her business from the ground up from overseas.

At 7:34 – Startups are tough, and Andrea talks about how she took a small investment, in addition to her bootstrapped funds, and experimented with pricing and scale.

At 13:08 – Mailbird has a lower price point, and Andrea discusses why that’s scary, and why it’s necessary, and how it can work.

At 15:22 – Andrea has always listened to her customers to direct her software, but she discusses the limitations on ‘feature requests.’

At 16:53 – Having a great piece of software isn't enough, and Andrea discusses some of the things they've tried as marketers, from Google AdWords to soft launches on blogs.

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