How do you build a Canadian organization into a globally recognizable brand?

Piers Handling was CEO of TIFF from 1992 - 2018. Piers is an Officer of the Order of Canada and has been awarded the Order of Ontario. He was named to France’s highest cultural insignia.

We talk to Piers about his vision for bringing Canadian cinema to a global audience, the similarities and differences between TIFF, Cannes, and Sundance Film Festival, his “pinch me” moments as CEO, how and when directors like Steven Spielberg have launched their films at TIFF, and the 10-year journey to build a forever home to celebrate Canadian cinema – the TIFF Bell Lightbox.