This week on the Connected Podcast, Sue and Sacha sit down with Misha Sher who is Global Head of Sport, Entertainment and Culture here at MediaCom. As an industry veteran who has been at the forefront of the sports industry for more than 15 years, Misha has negotiated and advised on sponsorship investments and activations with major sport & entertainment properties, including UEFA, IOC, NFL and F1 in more than 25 countries.

At MediaCom, he has built and scaled global sport & entertainment business that sits at the intersection of sport, media, lifestyle and culture, with clients that include some of the biggest blue-chip brands like Toyota, Shell, Mars and many more as well as top talent such as Pelé, Brian Lara, Mesut Özil, Vinicius Jr and Eniola Aluko.