Cookie dough and stationery. They’re not typically associated with retail success through digital transformation. So how did Kelsey Moreira of Doughp: Legit Cookie Dough and Chandra Greer of Greer Chicago find themselves on top of the retail game - without a storefront - in the midst of the Covid-19 pandemic? By already having strong and successful e-commerce businesses. Host Christina Munoz leads the discussion as Greer and Moreira share the keys to building a strong independent retail e-commerce business - focusing on direct communications with customers, listening to their feedback, and evolving your brand to meet their needs.
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