Join host Christina Munoz as she interviews Jesse Purcell, director of the Hardin County Chamber and Business Alliance in Kenton, Ohio. Munoz and Purcell talk about how small businesses need to pivot to be successful without the benefit of face-to-face networking and in-person events that come with participation in Chamber-sponsored activities. With businesses concerned about return on investment, it’s important that an organization gets value from professional associations and Purcell shows how the Chamber has developed new programs to support businesses, including virtual networking and collaboration events. By advocating for all businesses in the community, Purcell discusses how the Chamber supports the business community regardless of membership status. At a time when businesses need help the most, the Chamber offers programs to encourage businesses to join, engage, and thrive, despite the restrictions on in-person events and gatherings.