Host Ron Nussbaum and guest Stephanie Sidebottom discuss the importance of branding in the construction industry on the Construction Champions podcast. They emphasize the significance of understanding and showcasing one's brand identity to stand out in the market and attract the right clients.

About StephanieStephanie is the CEO and Creative Director at Wax Creek, a boutique branding agency that specializes in brand archetyping, creation, and management. She is a certified brand strategist and storyteller with over 15 years of experience in the marketing field. She has a passion for helping mission-driven, disruptive, and impact-oriented organizations grow and protect their value through a considered and tested approach.

Stephanie is an expert at building brand relevancy, engagement, and trust, using her secret weapon of brand archetyping to help clients connect with their ideal customers and stand out in the marketplace. She also helps clients overcome the barriers to sustained growth by providing them with tools and frameworks to humanize their brand, align their brand personality, voice, and tone with their core values, and develop irresistible sales and marketing messaging, visual identity, website, and collaterals. Stephanie works with clients who are ready to undergo remarkable transformation in order to take on the next level of growth.

Stephanie's linkshttps://waxcreek.com/https://www.linkedin.com/in/stephaniesidebottom

Website https://www.buildercoms.com/constructionchampionspodcast

Association of Professional Builders Annual Reporthttps://hubs.ly/Q02rT-1n0

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For Picture, Video, Document, and Communication Management: BuilderComshttps://www.buildercoms.com/

For Team Growth: Contractor Staffing Source: The Contractor Consultants https://www.thecontractorconsultants.com/

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00:00 Burning Down the House: A Construction Champions Podcast Episode00:06 Unveiling the Importance of Branding in the Construction Industry03:52 Unveiling the Secrets to Becoming a Construction Champion through Branding and Reputation07:35 The Importance of Professional Branding in Business: A Lesson in Targeting the Right Audience10:55 The Power of Niche Marketing and Branding for Small Businesses18:25 Unveiling Your Brand's Unique Identity: Insights from Clients and Employees22:26 Creating Lasting Impressions with Customers: The Power of Small Gestures and Feedback26:25 Uncovering the Heart of Your Company Through Branding

KeywordsConstruction IndustryConstruction ManagementConstruction ProjectsBuilding and ConstructionConstruction Technology (ConTech)Residential ConstructionCommercial ConstructionConstruction LeadershipProject ManagementTeam Building in ConstructionLeadership SkillsConstruction Business ManagementEffective Communication in ConstructionCareer Development in ConstructionSkills Training in ConstructionProfessional Growth in ConstructionWork-Life Balance in ConstructionConstruction Champions PodcastRon Nussbaum InterviewsConstruction InsightsConstruction StoriesConstruction NetworkingConstruction CommunityJoin Construction DiscussionConstruction Advice and Tips