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"Marketing doesn't work in construction" is a straight LIE. LinkedIn is not only a place where you can land new clients. But it's also a place where you can attract and retain the best talent in construction. Don't believe me? My guest, Dante N
Most young generations struggle figuring out what they want to do when they grow up. So they lean on what their parents, teachers, friends, or social media say you should do. The problem is that everyone is different. Everyone has different str
Marketing is how we communicate our message. Whether you're hiring. Whether you're trying to show your clients what you're capable of building. Or whether you want to bring more awareness to the trades. Marketing is one of the BEST ways to make
Content creation ISN'T easy. And it took it's toll on me. So much so that I thought of quitting content creation altogether. But I didn't and today I'm sharing the changes I'm making to continue creating more content...without burning out. I al
Social media marketing is going to attract the next generation of construction workers. For the longest time, contractors have dismissed social media in construction. But as the labor shortage continues to increase, they won't have any other ch
Building your personal brand is the best way to get new clients, land your next job, or build a network of people you never thought possible. That's what I've done, and that's what my guest has done.Today's guest is Lance Furuyama. Lance is a V
It's crazy that I have to say this in 2024 but social media works. Yet, many contractors are still dragging their feet. Writing off social media. Or calling it a waste of time. But as the industry continue to become younger, social media's impa
Podcasting in construction is one of the most overlooked content platforms. Yet, it's a place where contractors can unite their office and field, cast vision, and build their culture. Considering the fight for the best talent, every contractor
The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where w
The number one way any contractor can differentiate themselves from their competitors, position themselves as a great place to work, and show the world the type of contractor they are is by the ONE thing: Construction CEO content. There's a sma
40% of the construction workforce will retire by 2030. One of the most overlooked aspects in solving this labor shortage has to do with women in construction. I've seen over the years that there are women who want to work in construction. But h
Most contractors have no marketing. And for the contractors with marketing, very few are great at it. When you think of industries that are great at marketing, you think of e-commerce companies, tech companies, and even food brands like McDonal
I thought I was too late to the social media content game in 2020. Why? Back in 2018, I saw content creators in construction who were crushing it on social media and thought to myself, "I feel like I can do that too!" But I never took action. I
Every contractor should post short-form video content on Instagram Reels, TikTok, YouTube Shorts, Facebook Reels, AND LinkedIn. Why? This is how people of all generations are consuming content on social media. Young, old, and everything in betw
When I say the word Tesla, who comes to mind? Probably Elon Musk. And when I say the word State Farm, who comes to mind? Probably Jake from State Farm. Why does this matter? People don't do business with businesses. People do business with peop
People like Alex Hormozi and Gary Vaynerchuk pump out content like there's no tomorrow. And if you're anything like me, you've likely wondered, “how are they doing that? And how can I create more content, too?” Then, you think about what it tak
EVERY Construction CEO NEEDS to post content on social media. Why? It’s becoming WAY more competitive in the industry. So, CEOs who post content differentiate themselves from the rest and gain all the benefits from building a personal brand. To
Today, I've got an exciting breakdown of the top TEN construction marketing trends for 2024. The construction industry has been slow to embrace change, but it's time to shift gears and stay ahead of the game.1. Construction Personal Brands: The
Today, we emphasize the importance of optimizing your LinkedIn profile for construction professionals to maximize networking opportunities and make a positive impression on potential connections. We provide five key qualities for building a str
Today, we'll explore seven powerful AI tools poised to transform how contractors and construction professionals approach their content needs.1. Google's Bard: ChatGPT's RivalGoogle's Bard emerges as ChatGPT's strongest competitor, offering dist
Does your website differentiate you from your competitors? Or do you sound like the same contractor?Does your website position you as the leader in your market? Or are you just “another contractor”?Does your website build trust and rapport with
Have you ever thought of starting your own construction podcast?Then you begin to think:What will I talk about?What's the point or goal of starting one?Is there anyone else I can get inspiration from?The answer is YES! To ALL THREE questions.An
I've posted construction content for over 5 years now and I NEVER thought I would post this kind of content.Yes, I'm talking about memes.When I started posting construction memes on LinkedIn, they were getting me around 20-50 likes per post.Whi
Creating content is REALLY hard.But what if I told you that ONE piece of content could produce you 5, 10, or 20 pieces of content?Today, I’m breaking down Gary Vee’s Content Model that helped him produce 84 pieces of content from one pillar con
If you’ve spent any time on LinkedIn, you’ll see what I see EVERY DAY.Creators, executives, business development, and project management professionals post their own content.These individuals are sharing content about construction, leadership,
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