KickIt Pajamas is an idea born from co-founder Cindy Trice while she was undergoing chemotherapy treatments for cervical cancer. A dear friend gave her a cute pair of pajamas to wear while hospitalized. From the minute she put these pajamas on, Cindy felt put together and dressed as she pushed her IV pole in laps around the nurses’ station and welcomed visitors. In essence, she felt dignified and a little “normal” in a world where absolutely nothing felt normal. Thus, a brand was born. Cindy joins Justin to discuss launching and growing the brand. And check out their products here - www.kickitpajamas.com.