Moss Pure was created during a startup competition at the Massachusetts Institute of Technology (MIT) in June 2020, where it won First Place Startup in Track 1B: Health, Energy, and Waste Management (MIT Lebanon Challenge). It then went on to participate in the United Nations Development Programme where it won Top 10 Startup in August 2020. While most moss wall companies use preserved moss that is no longer living, Moss Pure is the first and only live moss air filter and stress relief device. Their patent pending science extends the lifespan of live moss within our design without needing any watering, sunlight, or maintenance. All while being an aesthetically pleasing decor piece in your modern space. Founder Jamie Mitri joins Justin to discuss this “growing” company!