Show Notes:

• 00:21: Julia McCoy’s background, the origin of Express Writers
• 2:37: How to interview new writers
• 5:39: The best process when vetting portfolios
• 8:02: The ideal writing staff split and why industry-specific writers are necessary
• 9:37: What is a typical tempo of your editorial team?
• 10:36: In-house vs. outsourced team structure
• 14:04: How clients split copywriting duties in-house
• 16:02: How much content should I be creating?
• 18:42: Common obstacles when scaling production/li>
• 20:32: Educating clients post-2020
• 21:14: How much SEO knowledge is appropriate for writers and editorial staff?
• 23:09: How crucial are SEO tools?
• 24:50: The importance of on-page brand experience
• 26:37: The state of AI in copywriting
• 28:56: Roadblocks when relying on AI
• 31:53: Copywriting trends to look forward to in 2021

Show Links:

• Follow Julia on Twitter
• Visit Express Writers
• Learn from the Content Hacker Academy
• Follow Caroline on LinkedIn
• Send us an email