The right copywriter may be the deciding factor between standing out and blending in with the crowd.

Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting.

In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact).

Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think.

Subscribe to C&CListen on iTunesListen on StitcherListen on SpotifyShow Notes:

00:21: Julia McCoy’s background, the origin of Express Writers2:37: How to interview new writers5:39: The best process when vetting portfolios8:02: The ideal writing staff split9:37: What is a typical tempo of your editorial team?10:36: In-house vs. outsourced team structure14:04: How clients split copywriting duties in-house16:02: How much content should I be creating?18:42: Common obstacles when scaling production20:32: Educating clients post-202021:14: How much SEO knowledge is appropriate?23:09: How crucial are SEO tools?24:50: The importance of on-page brand experience26:37: The state of AI in copywriting28:56: Roadblocks when relying on AI31:53: Copywriting trends to look forward to in 2021

Show Links:

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