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Startup SEO During a Downturn w/ Eli Schwartz

Startup SEO During a Downturn w/ Eli Schwartz

Released Monday, 14th November 2022
Good episode? Give it some love!
Startup SEO During a Downturn w/ Eli Schwartz

Startup SEO During a Downturn w/ Eli Schwartz

Startup SEO During a Downturn w/ Eli Schwartz

Startup SEO During a Downturn w/ Eli Schwartz

Monday, 14th November 2022
Good episode? Give it some love!
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Show Notes:

  • 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
  • 1:42: How startups should think about SEO in a volatile environment
  • 3:31: Why startups should not do SEO
  • 7:17: Creating SEO ROI models for startups
  • 12:56: Why links aren’t the end-all be-all
  • 20:27: Learn from Eli’s SEO advisory toolset
  • 27:52: When and when not to implement SEO strategy
  • 30:22: Why differentiation in strategy is important
  • 42:24: How to use traffic as a metric
  • 44:32: Comparing SEO strategies: Amazon vs. Walmart
  • 54:00: How to survey users from a search standpoint
  • 58:01: Eli’s final tips, tactics, and recommendations

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