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The Best X Strategies for Executing BOFU Content

The Best X Strategies for Executing BOFU Content

Released Tuesday, 25th July 2023
Good episode? Give it some love!
The Best X Strategies for Executing BOFU Content

The Best X Strategies for Executing BOFU Content

The Best X Strategies for Executing BOFU Content

The Best X Strategies for Executing BOFU Content

Tuesday, 25th July 2023
Good episode? Give it some love!
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Show Notes:

  • 00:30: BOFU benefits in SaaS
  • 00:55: Why “Best X” roundups are necessary
  • 2:45: BOFU content best practices
  • 5:41: How to counter legal ramifications
  • 7:21: The importance of updates
  • 9:01: Alternative and “vs” page strategies
  • 11:09: When landing pages make sense
  • 12:14: How internal linking fits in
  • 12:14: HubSpot example
  • 14:05: PandaDoc example
  • 15:38: Addressing the fear of retaliation
  • 17:06: Executing BOFU as a brand new website

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