Show Notes:

• 0:24: Exploring the optional internal team structure for content marketing 
• 1:18: Why in-house Content Marketing Managers are the most effective 
• 2:59: The role of SEO Managers in driving success (ideally) 
• 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 
• 5:19: The importance of consistency in brand voice and tone with freelancers 
• 6:50: Ross’ perfect in-house team structure 
• 9:02: The pros and cons of Founder/CEO involvement 
• 11:58: How to navigate the challenges of in-house SEO management 
• 13:35: Closing insights

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