Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person who is attracted to your offers. 

But in this episode, I want to help you clarify some elements of this that will, hopefully, really help you write content that builds a connection between those dream people and your brand.

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Links to things mentioned in this episode:

• The DIY website copy prep kit for small business owners
• Is Marketing & Selling To Pain Points Manipulative & Unethical? | Josephine Brooks
• How to Use Psychographics in Your Marketing: A Beginner's Guide

Want to get me on your marketing team?

There are a few ways we can work together to round out 2023.

• Power Hours: for tailored marketing advice and support
• The Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.
• Custom copywriting: for fresh website words
• Monthly content: for consistent, story-led blogs and emails