#30: Neen James, author of Folding Time and Attention Pays, shares how to create systems of attention that help you focus on the meaning instead of just the metrics and create content that builds a personal connection with your audience.

Over the past two decades Neen has been advising some of the coolest companies in the world including Viacom, Comcast, Paramount Pictures, and even the FBI, on how to improve their strategic planning, communication, and leadership development.

Neen also tells us how to create conceptual models that make your message ultra-shareable, and how to commercialize your work so you can create more value in the world.

Show notes and episode transcript at contentheroes.com/30

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