Highlights from the conversation:

• The virality recipe (7:33)
• Step 1: Get their attention (12:26)
• Step 2: Get them to the end (15:27)
• Step 3: Get them to watch again (21:21)
• Step 4: Get a reaction (23:46)
• Step 5: Get a fan (25:32)
• The five points of execution (27:35)

Watch the short here: https://youtube.com/shorts/4NwG371avM8

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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