Do you ever feel overwhelmed by the crazy demands of social media?

Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift.

She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach.

When I first heard her strategy it seemed like the complete opposite of what we’ve always talked about, but the more I listened, the more complementary they became!

Imagine boosting your engagement by up to 1100%! This is her simple framework can help you achieve!

Katie's 4-post method isn't focused on increasing quantity but on enhancing the quality of your posts.

We began by fixing the awareness problem. We pinpointed the real challenges your audience faces. Then, we crafted messages that deeply resonate with them.

We also chatted about how to create and maintain an actual loyal and engaged community!

We wrapped the show by walking through the last step and digging deep into how to actually execute this in just 30 min per day.

It is a no brainer!

Katie's strategy is designed to slice through the clutter, align each post with a specific purpose, and drive tangible results—all while preventing burnout.

We had a blast and learned a ton!

Are you ready to shake things up?

Timestamped Overview:04:45 Challenges facing business owners and sports parents.08:35 Content should resonate and be accessible to all.10:28 Consistency and elaboration are essential for growth.16:07 Creators feeling overworked, prioritizing message over production.19:12 Creating problem awareness led to successful strategy.23:57 Struggling with professional creativity and marketing strategies.25:14 Focused user engagement on various platforms is crucial.30:33 Engage with ideal clients using high-tech tools.33:34 Transitioning from content to engagement strategy examples.35:57 Encourage audience engagement for valuable listener interaction.38:23 Desensitization to viral content; Power in conversation.

Connect with Katie:WebsiteFacebookInstagramLinkedInTwitter

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