Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known brands like Budweiser and Penguin Books, and helps startups who want to get up and running, and into the world. In this episode we discuss Harry’s approach to brand architecture and the importance of a customer-first approach that doesn’t just focus on the glory of awareness, but also considers what brands can do to make their customers come back. I hope you enjoy this episode and if you do, I’d love for you to subscribe to the Content Makers podcast to hear more like it. Show notes are at bethgladstone.com/podcast/episode14