Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice to help her clients reach their audiences more effectively through copy. In this episode we discuss all things creative copy like how to tease out brand values when you’re within your business. How to simplify working out your tone of voice and what a past business taught Martha about the purpose of SEO to sell products. How smaller product brands can gain a competitive edge over huge ecommerce sites like Amazon and why consistency really is the key to creativity. Plus, how finding your niche can actually improve your business life and make work more enjoyable. Get access to the show notes for this episode at bethgladstone.com/blog/episode18.