Hayley Smith is someone who inspires forward-thinking PR that looks towards the PR methods that are going to get her clients the biggest reach in today's landscape. As Director of lifestyle agency Boxed Out PR, that specialises in "PR with a purpose", Deputy Head of PR at Pride London & the Founder of FlowAid she is a master at managing different priorities.

In this episode we cover:

• What it means to specialise in “PR with a purpose”, looking after brands and clients that are making an impact, either in their industry, globally or in society
• How advertising has affected print PR & the benefit of digital PR for SEO and social media sharing
• The difference between macro and micro influencers and how to get the most from influencer partnerships
• How Facebook, Twitter & YouTube can be just as worthwhile as Instagram, so long as you know which audience you’re tapping into
• How Hayley ensures her PR agency is forward-thinking and the benefit of collaborating with digital agencies
• Why Hayley champions remote working and the benefit this has for her and her team
• Highlights while working on PR for Pride London and the true meaning of Pride, as both a party and a protest
• The benefit of not taking on more than you can do
• The message and story behind her charity campaign, FlowAid
• The opportunities that come from being a speaker at TEDx
• The importance of creating content as a business owner

Connect with Hayley on Twitter @officialhayleys