Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point where they BUY from you.
The problem is, people often design marketing funnels where they are not thinking about momentum at all - they let leads and customers fall out of the process or they put unnecessary gaps, pauses or BLOCKS on their customers moving forward and buying from them.
In this episode your hosts, Suzi Dafnis and Michelle Falzon revisit a topic they talked about waaaay back in 2015 (Episode 11 The Step 2 Secret) and share how you can get and keep your leads and customers in momentum by always offering the next step (this concept might make sense to you but trust us, very few people really execute well on this!).
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