In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.

Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message.

This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.

Content cited in this episode:

Parisian Love

Think Different: Apple's 1984 Superbowl Commercial

Contagious: Why Things Catch On

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