Summary

In this conversation, Tanner Mullen provides sales advice to Caleb, who is struggling with residential sales for his painting business. They discuss the importance of having a structured sales process and tailoring it to different types of customers. Tanner emphasizes the need to provide value and create a memorable experience for customers. He also suggests offering additional services, such as color consultations, to differentiate from competitors. Caleb realizes the importance of simplifying his sales process and focusing on customer needs and motivations. In this conversation, Caleb discusses his painting business with Tanner. They cover topics such as pricing, sales strategies, employee management, and the future of Caleb's business. Tanner advises Caleb to simplify his pricing structure, focus on creating value for customers, and consider hiring employees instead of relying solely on subcontractors. They also discuss Caleb's desire to help others who have overcome drug addiction and the potential for growth and impact in his business.

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