Sales and marketing are essential to any business. But are they at odds with each other in yours? If so, then your business isn't as efficient as it should be.

So how do you get both departments on the same page? Instead of having sales and marketing as silos, you need to embrace a concept called “smarketing” for the two areas to work in tandem.

In this episode of the Contractor’s Daughter podcast, you’ll learn how smarketing works. I’ll also walk you through the customer journey and the benefits of implementing smarketing at each stage.

1:49 - What is smarketing?

3:18 - What the customer journey looks like, from awareness to advocacy

7:34 - How I help clients implement smarketing at each level of the customer journey

8:58 - How being really intentional about sales and marketing alignment helps the efficiency and growth of your business

Mentioned In Sales vs Marketing: Align Them With the Solution of Smarketing

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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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