Welcome to another episode of the Conversations for Financial Professionals podcast where we are shaping the next generation of financial advice.

On today's livestream episode we have Diana G. Yáñez.

Diana G. Yáñez, CFP®, RLP® (she/her) is a financial empowerment guide. At All the Colors, Diana facilitates individual and group coaching to help individuals underserved by the financial services industry build confidence in their money decisions.

Beyond financial literacy, All the Colors focuses on financial capability to support participants as they implement decisions to reach their financial and life goals. By providing this service in a group setting participants get to learn from other’s experience in a supportive environment.

Before founding All the Colors, Diana worked as a financial planner, business analyst, demographer, and in social work. She is a digital nomad living and traveling in Latin America, when not visiting friends and family in the United States. You can regularly find her reading, dancing salsa, and hiking.

In our discussion we talked about:  

🎙️Diana's story 6:05

🎙️Why Diana started using the group coaching model for financial advice 7:15

🎙️The difference between financial coaching and financial planning 9:09

🎙️Helping clients move towards the right behaviors 11:15

🎙️Diana's background as a career changer helped her make the transition 12:50

🎙️How does group coaching actually work? 15:45

🎙️Sample questions to get to the root of the clients' problem 21:35

🎙️Structuring a group coaching program 22:36

🎙️Tradeoffs of group coaching vs. 1 on 1 25:33

🎙️Why Diana picked CFP but started financial coaching 26:45

🎙️Exploring your why and values to find your passion in this industry 29:40

🎙️Where is the industry headed--3 things to consider: People, Convenience and Technology 32:10

🎙️The reputation of the financial services industry 38:10

🎙️Q&A: When to study for the CFP exam? 40:55

🎙️Q&A: When should you enroll in a CFP program? 44:00

🎙️Q&A: How do you explain the value of financial planning to clients 47:35

Resources:

Reach out to Diana: https://allthecolors.net/

https://www.linkedin.com/in/dianagyanez/

Book Recommendations from this episode

Life Planning for You - George Kinder

It's Not About the Money - Brent Kessel

So You Want to Be A Financial Planner - Nancy Langdon Jones

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