Meet Dallas Lawrence, a public relations professional with expertise in using digital and social media for reputation management and crisis response. As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs.

Dallas blogs for "Bulletproof: The Blog on Crisis Communications" http://www.bulletproofblog.com.

Follow Dallas on Twitter @DallasLawrence

Produced by Mary Fletcher Jones. Direction by David Hyson.