This is a looooong one this week gang - but I urge you to listen to it in chunks if you need to!

My guest on this episode is Andrew Tracey - Mens Health UK Fitness Editor, affectionately known as AT and is one of the most prolific and profound content creators in this industry. 

I asked AT to be a guest because I wanted to dive into the reasons behind his journey into fitness, what the community is like from the PR and Media perspective and to of course chat about how messaging can alter our perceptions of what fitness is/should be.

We discuss:

• AT's journey into the fitness industry
• Why training in a car park at 11pm was good for him
• Gatekeeping Fitness 
• Joe Wicks and why online coaches need to be more like him
• Accessibility 
• Why 30something men sometimes need to not say anything at all in the fitness industry....

I absolutely loved this chat and I hope that you take something away from the conversation.

You can connect with AT on IG HERE 

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