Today’s genius is Pamela Herrmann. Pamela is a best selling author, host of the podcast 'Customers For Life' and national speaker on the subject of creating uncommonly awesome connections with your customers. With nearly 30 years in consumer products industry she is an expert at creating buzz using offline and online strategies that reverses the hemorrhaging of money and increases profits with low-cost strategy. You can connect with Pamela at theparagoneffect.com.