Amy Mangueira
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It is May and that means we are likely in the grind - getting email out the door mindlessly. Now's the time to increase engagement and add some 'umph.' In this episode, I provide 11 tips you can weave into your email plan to make your email per
Email design continues to make or break email performance. And we get it - if you are a small company, it is a laboring task to create great, functional emails. If you are a seasoned marketer working for a big brand, you may have your "brand" g
Given that the typical American smartphone user receives about 45 notifications per day, it's no shock that push notifications are increasingly companies' channel of choice for engaging with subscribers. If your company has an app-based experie
In this episode, we are going to focus on what the roadmap looks like for a company that is in the Go-to-Market stage. You may be ready to launch or maybe a few weeks in. Regardless, today we’re going to talk about what you need set up to ensur
We're in the midst of yet another global event that is causing a ton of anxiety, fear of the unknown, and potential financial impact. With that comes change - change to the way that we approach marketing, especially email. In this episode, I sh
Repeat after me, emails MUST be functional. A lot of times, we design and then *try* to develop our emails like we are preparing for print magazine. There is a lot to consider when developing your email template. Things like how it will work on
Ready to rally to the end of a successful Q1? Email will need to be on point. I've thought of some ways you can be super clever and take advantage of in March. So get your email content calendar ready because planning begins now!QUESTIONS?Sen
In any business process, honing in on the basics is key to having a stable foundation. For today's episode, Amy Mangueira shares the five basic things you need to be doing to improve your email marketing. Remember, content and value are the mos
Email is only good until the click, folks. After this, your user is left to complete your purchase or sign-up with the landing page they move to. Often, we put our focus on ads, emails, and social channels, but you have to remember that your we
Whether you are a tiny company or a huge brand, there are a ton of ways to make email marketing work well and drive sales without having to discount. While it's true that offering sales and discounts can provide a temporary lift in revenue, it'
This episode is for B2B companies - and anyone out there sending out sales emails. Let me set the scene with the impression most people get when we say “sales emails” - THEY ARE AWFUL! And folks, most of the time, they are. Think about the numb
To be great digital marketers, we must understand how channels work together and not silo them from one another. This is why I wanted to sit down with Libby Collett, a Social Media expert. Libby is the founder of LibCo Creative, a marketing str
Ready to think about what your email real estate for February? This month brings some exceptional opportunities to drive BIG sales, especially coming off the holidays. But it's all about the strategy. In this bonus episode, we look at a few opt
We’ve spent a ton of time collecting new customers over the holiday so the question remains, how do we turn those “seasonal shoppers” into lifelong customers? To help generate some effective ideas, we sat down with Susan Mees, a digital markete
With Christmas over and the New Year coming closer over the horizon, businesses that are not in the Health & Wellness space can fall into a "post-holiday slump." It is both true that we feel this physically, struggling to get back in the grind.
This is our season 1 finale of Conversations with an Email Guru, but you won't be disappointed. As we focus a ton of time and effort on our holiday sales efforts we a) forget to plan for 2022 and b) January gets less love. And so, as the podcas
There are so many ways to contact and reach your customers that it’s hard to choose just one. But, what if you could merge two channels and get more out of it? In this episode, get educated on why SMS is an ideal complement to your email market
It is that time again - email ideas! And this time, we are incorporating 7 big ideas to finish off your year right. Why are emails in December so important? For email marketers (and especially those in retail), December is the victory lap. In D
As we approach Black Friday and Cyber Monday, it is always good to have some "last minute tricks" in your back pocket, especially as we roll into December and still need to hit revenue goals. Today, we're going to chat about 3 quick wins that y
If you could think of the perfect email all season to send that would a) spark ideas and b) not require a promo code well, gift guides are the answer. First, what are they? As the name suggests, gift guides help recipients find gifts easily. Th
As the holidays approach, all we can think about is REVENUE! But what we don't want to do is over discount. Have you ever gotten emails from companies where every, single one is a sale? Not. Good. Every time we send an email, we condition our r
With less than 35 days until Black Friday, it is important to KNOW what works ahead of sending out that email. The only way to know is to test. This episode is dedicated to providing the top 5 pre-holiday email marketing tests that you can be d
As we get closer to the holidays we must talk about design. We all have these amazing dreams on what we may develop and send out this holiday season, but my friends, you must avoid some things to reach max deliverability and keep those ISPs hap
In this month's BONUS email ideas episode, we're focusing on Black Friday and Cyber Monday. While your holiday approach will be much more than that, we need to ensure that our strategy is intact for these 2 BIG MONEY days. I share what to think
It's October which means it is pre-holiday survey time. If you have no idea what this means, then you definitely need to listen to this sprint episode this week. Want to join our Email Membership?I created the Email Growth Society Members Clu
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