In today’s episode, I had the pleasure of diving deep with Bree Carroll, an event strategist and founder of B Carroll Events. Bree shares her journey from being a military wife and mom to becoming a leading figure in the event planning industry.

In our conversation, Bree opens up about her initial career in civil engineering and how her skills as a problem solver and project manager seamlessly transitioned into her passion for event planning. She emphasized the importance of creating events that go beyond aesthetics to deliver real impact and transformation, coining her approach as creating "EPIC" (Experiences with Purpose, Impact, and Community) events.

This episode is a must-listen for anyone interested in the behind-the-scenes of event planning, the transition from traditional employment to entrepreneurship, and the strategies for building impactful community-driven events.

Episode Timestamps

• 00:03:30 - Brie's Personal and Professional Background
• Brie shares insights into her personal life, her journey as a military wife, and her professional ethos.
• 00:06:08 - Brie's Early Interests and Career Path
• Brie discusses her childhood interests, her admiration for Dr. Mae Jemison, and her decision to pursue engineering.
• 00:08:36 - Transition to Entrepreneurship
• Brie explains how she transitioned from engineering to entrepreneurship and event planning.
• 00:31:23 - Bree's Approach to Event Planning
• Brie shares her philosophy on event planning, focusing on creating impactful and memorable experiences.
• 00:34:05 - Financial Planning for Events
• Detailed discussion on budgeting for events and managing financial expectations with clients.
• 00:37:32 - Beyond the Pretty: Focusing on Impact
• Brie emphasizes the importance of focusing on the impact and transformational potential of events, rather than just aesthetics.
• 00:40:36 - Trust and Authenticity in Event Planning
• The importance of building trust with clients and ensuring authenticity in event planning and execution.
• 00:42:31 - Managing Event Budgets and Expectations
• Brie discusses strategies for managing budgets and setting realistic financial expectations for events.
• 00:47:08 - Structuring Business Services
• Brie explains the different services offered by her business, including VIP days and full-service event planning.

Connect with Bree

Bree Carroll, Military Spouse, Event Strategist and Speaker, transforms spaces and hearts through experience design and purposeful planning. With a background in civil engineering, Bree brings her brilliance of problem-solving and strategic thinking to curate transformational experiences with her company B Carroll Events, LLC.  Her superpower is bringing "hype girl" energy into any room so if you need a personal cheerleader for your scary BIG idea or someone to get people on the dance floor, you know who to call. Her mission is to encourage others to intentionally design experiences from an EPIC event to a life by using her CARE Method as a practical first step towards their goal.

Podcast:

https://podcasts.apple.com/us/podcast/all-things-epic/id1651891280

Website:

www.bcarrollevents.com

Connect with Ashley

Website: https://www.ashleyshuler.com/

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