Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer. Read the full blog post: http://www.convinceandconvert.com/social-media-strategy/the-truth-about-how-often-to-post-in-social

How a Solid Social Database Can Help You Close Sales

Mar 3rd, 2017 11m 27s

Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the power of your company’s social media database. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-database-ca

Why Celebrating Wendy’s Tweets Is All Wrong

Feb 24th, 2017 6m 3s

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strate

How to Attract Millennials, the Hardest-to-Reach Generation

Feb 17th, 2017 7m 7s

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/how-to-attract-millennials/

10 Ways to Kiss Boring Goodbye in 2017

Feb 10th, 2017 8m 27s

Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/kiss-boring-goodbye-in-

43 Expert Tips on How to Future-Proof Your Content Strategy

Feb 3rd, 2017 25m 46s

We asked 43 of the best content creators how they’re bracing for “content shock” and future-proofing their strategy. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/future-proof-content-strategy/

Why Video Is the Next Performance Marketing Category

Jan 27th, 2017 8m 30s

Video marketing is undergoing massive innovation. It’s time to consider video as the best performance-marketing tool in your arsenal. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/why-video-is-next/

6 Questions to Ask Before Drafting Your 2017 Content Marketing Plan

Jan 20th, 2017 8m 12s

Don’t dread the content marketing planning process—enjoy it! Make sure to address these six questions as you plan for the coming year. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/2017-content-marketing-plan

5 Reasons Social Customer Service Is Now a Critical Social Component

Jan 13th, 2017 8m 42s

Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service. Read the full blog post here: http://www.convinceandconvert.com/customer-experience/5-reasons-social-customer-servi

How Storytelling Accelerates Your Pipeline Velocity

Dec 30th, 2016 7m 37s

Learn how “the continuum approach” uses storytelling and emotional narratives to move customers through the sales pipeline. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/storytelling-accelerates-pipeline-velo

The 7 Content Marketing Trends That Matter on 2017

Dec 23rd, 2016 7m 29s

Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/the-7-content-marketing-trends-t

How Social Automation Can Be Good, Not Evil

Dec 16th, 2016 7m 19s

Social media automation has a dicey reputation, as many people believe that it robs social media of its humanity. I understand and appreciate that sentiment. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/

5 Ways Your Social Media Posts Improve Your SEO

Dec 9th, 2016 6m 40s

Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-media-posts-improve-seo/

7 Smart Ways to Start Using Facebook Live for Your Business

Dec 2nd, 2016 9m 52s

Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/facebook-live-for-b

Why Shameless Content Marketing Is the Only Marketing That Works

Nov 25th, 2016 7m 43s

There’s no shame in selling overtly when you have great content. Learn how four brands perfected the art of “shameless” content marketing. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/marketing-that-works/

How to Serve the Entire Customer Journey with Consultative Content

Nov 18th, 2016 5m 50s

Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/serve-the-customer-with-c

7 New Podcast Facts and Statistics for 2016

Nov 11th, 2016 4m 30s

Podcast listenership continues to increase, and a new study proves the power of podcast advertising. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/7-new-podcast-facts-and-statistics-for-2016/

Why There's No Such Thing as Being Too Obvious in Marketing

Nov 4th, 2016 5m 29s

As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/being-obvious-in-marketing/

Why Brand Stories Must Move From Fiction to Nonfiction

Oct 28th, 2016 4m 44s

Millennials and live video will force companies to embrace documentary-style communication in 2017—next year’s big marketing trend, says Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/why-brand-stori

7 Social Media Marketing Apps You Need Now

Oct 21st, 2016 9m 10s

Streamline your social media marketing processes and create better social content with these seven essential apps. Read the full blog post here: http://www.convinceandconvert.com/social-media-tools/social-media-marketing-apps/

Your Marketing Org Chart Doesn't Work

Oct 14th, 2016 7m 35s

The era of the marketing org chart is over, and generalists are replacing specialists, writes Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/your-marketing-org-chart-doesnt-work/

What Types of Content Actually Drive Traffic?

Oct 7th, 2016 8m 18s

Meet the six types of content that consistently drive traffic, learn why they work, and get inspired to create your own today. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/what-types-of-content-drive-traffic

Why Instagram Stories is Actually Good News for Snapchat

Sep 30th, 2016 8m 48s

Instagram Stories benefits Snapchat by purifying the core audience and creating marketplace differentiation. Also, what does Instagram become now? Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-instagr

What the Evolution of Search Means for Marketers

Sep 23rd, 2016 8m 17s

SEO and SEM are changing more rapidly than ever. Here’s how marketers can prepare for the ongoing evolution of search. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/evolution-of-search/

Do You Use the One Magic Question to Guide Your Marketing

Sep 16th, 2016 6m 2s

The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/do-you-use-the-1-magic-question-to-guide-your-