Today on the show we talk about wild hogs and ghost hunting! Sionyx was originally a tech company that produced components for government and commercial-use camera, and with this campaign they are taking the leap into consumer retail.

 Lessons learned:

1) Some companies use Kickstarter not because they can’t afford the manufacturing costs, but rather to refine features of a product that they will be manufacturing anyway.  Sionyx chose to launch on Kickstarter because it’s an excellent way to garner relatively inexpensive traffic.  This is why they had a relatively low goal…the business is not dependent upon Kickstarter, but rather is a piece of their broader roll-out strategy.

2) Is your dream to make it into a big box store?  Think again!  Big box retailers have numerous fees and requirements that make selling your product an expensive endeavor.