It's no secret that podcasts are super trendy, super fun and super easy to consume.And if you haven't already added podcasting to your marketing strategy, it's definitely something worth considering.I mean, depending on how you go about it,

Episode 9 - 5 Ways to Nail Your Call To Action

Nov 11th, 2019 4m 54s

A strong call to action can be the difference in whether or not you get that extra client. It's the milk in your milkshake - without it, what's the point?In fact, a call to action is so important you should write that first and build up the r

Episode 8 - How to write a good 'about us' page

Oct 29th, 2019 7m 37s

One of the biggest mistakes you can make when writing your 'about' page, is writing too much about yourself and your business. Surprised? You shouldn't be. You wanna make sure that your 'about' page talks to potential clients, and not just abou

Episode 7 - 7 Ways to Nail your Podcast Interviews

Oct 14th, 2019 8m 19s

There are a BUNCH of podcast interviews out there, but rarely is there one where I'm actually engaged the whole way through. I often find my mind wandering off and getting distracted, sometimes I end up turning it off altogether. It doesn't m

Episode 6 - How to Craft Copy That Sells

Sep 30th, 2019 5m 1s

It's not a shocker that effective copywriting isn't simply about selling, but portraying an idea. Some of the greatest writers in history have transformed the ways in which we live, work and entertain ourselves.That's because they're sellin

Episode 5 - The Power of Positivity with Tessa Chaffey

Sep 16th, 2019 12m 31s

In the last episode, I chatted about positive words and shared a few tips on how you can write with a more positive tone of voice. Let's dig a little deeper into the power of positivity with clinical psychology student, Tessa Chaffey.

Episode 4 - Positive Words

Sep 2nd, 2019 6m 59s

Think about your last bad day: what happened? So often, one mistake or one negative comment can ruin the entire day. Even if the rest of it was actually pretty good! They say it takes a minimum of 5 good things to offset the negative effects

Episode 3 - How to hook them in!

Aug 19th, 2019 4m 48s

That first line is called 'the hook'. We use it a lot in media - from journalism, to radio announcing, to writing ads. It's a well-known copywriting technique which is intended to draw in your audience and make them intrigued to know more. And

Episode 2 - Theatre of the Mind

Aug 5th, 2019 7m 49s

60-65% of people are 'visual thinkers'. That's a huge chunk of the population!Is the content you're writing playing into that? Or is it as dull as listening to your Great Aunt Matilda rattle on about "when I was your age..."?This episode exp

Trailer

Episode 1 - An Introduction

Aug 5th, 2019 4m 48s

Who is this random chick who's talking at you about copywriting? Episode 1 of Copy Talks is an introduction. It's who I am, where I come from and what the heck this podcast is about.

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