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David Garfinkel
Copywriters PodcastEpisodes
David Garfinkel
Copywriters Podcast
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If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right?Same thing with a sales funnel that generates a level of income you can barely imagine.How do you build one?My advice is:
Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.If you’ve read Think and Gro
Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.He added that knowing how to sell is still a top priority, but today it’s alm
For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”That happened in Chicago in the ear
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in th
This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?”I’ve decided to come clean. It’s n
These days, more than ever before, it’s not merelyoptional that you stand out in the marketplace. Forthe listeners of this podcast, that is true whether you’rea copywriter, a marketing consultant with a specialty,or a business owner.You n
One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.”Just about everything in th
Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people.That emotion is: Envy.It’s controversial, because there are so many prohibitions
How do you put together a seven, eight or even nine-figure promotion?(Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price.But you know what’s going to torpedo your entire promotion in a New York minute?It’s: if your prospect doesn’t be
You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price.But you know what’s going to torpedo your entire promotion in a New York minute?It’s: if your prospect doesn’t beli
What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about?If you’ve e
When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox:The more successful the prospect, the less time they have for you.Cramming a ton of benefits into a short pitch tends to work against y
If you’re thinking hiring a copywriter OR you’reconsidering getting a coach, you might be wondering:What can a copywriter do for me that a coach can’t?And vice-versa: What can a coach do for me that acopywriter can’t?Coaching and copywr
When you start a launch, do ripples of fear tie yourstomach up in knots, because you feel like you’re starting from zero and you feel you’ve got way too farto go, and not enough time to get there?It’s a common problem, and one today’s gues
When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don’t deal with is, how does your subject li
What do you do when copy is coming in fits and starts… or, worse than that, you are staring at a blank page, which is staring back at you?Our returning champion today, Dr. Doug Pew, has some answers for you. What he has to say is information
When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed.The problem is, how do you keep your reader engaged and keep the excitement building all the way through?And suppose you know
Have you ever written a really good sales page or video sales letter script, and you’re sure you’ve done everything right, but it’s still not converting the way you know it should?Sometimes it all boils down to that final push. More than a c
Have you ever been working for a client on a project where you know exactly what hook and offer will convert in the market, but your client has a different opinion and is strongly opposed to what you want to do?By the same token, have you
If you’re haunted by low open rates, dismal click-through rates, miserable engagement and pathetic conversions, there’s almost certainly something you’re not doing enough of—or maybe not doing at all—that could increase your numbers dramaticall
The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy.How does this play out?When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is
Whenever you’re about to roll out a huge campaign on Facebook or Youtube, you’re facing a huge risk. How do you know your ad is optimized in the four most important ways to get you the biggest bang for your buck?For most people, it’s a roll o
We’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t already have lots of work to keep you busy?Today
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