Design thinking has become the de facto way to innovate for successful companies these days, but it is now moving further up the organisational hierarchy. Core Insights host Trevor Barnes talks to Pietro Micheli, Professor of Business Performance and Innovation, on how organisations can use design thinking in building a strategy and why the concept is so helpful in today's climate of uncertainty. Read more on how design thinking can aid a company's strategy and the six factors involved in using it here. Further, find out how design thinking can help build a strategy from the bottom-up here.