Core Insights host Trevor Barnes interviews Hossam Zeitoun, Associate Professor of Behavioural Science & Strategy, on his latest research on which firms are able to withstand a recession. Dr Zeitoun analysed nearly 1,000 workplaces before and after the 2007-09 Great Recession to see why some thrived and others capitulated. As we enter the pandemic-induced global recession he reveals what the research revealed about those companies that came out of the recession intact. Read more about this research here.