Christian Stadler, Professor of Strategic Management, has spent many years studying Europe's century-old firms. Listen to this podcast with Core Insights host Trevor Barnes to discover what he learned about building enduring success and the common themes that has seen companies like Shell,  Allianz, Siemens and Legal & General prosper for so long. Professor Stadler details the four principles that can help companies lay the foundations for developing a sustainable competitive advantage. Read more about Professor Stadler's research on enduring success here. You can also read his book on the subject, plus, Professor Stadler reveals the five reads you need to build a strategy in uncertain times like the current global pandemic.