This is an audio clip from the live video "Is disgusting people a good idea?" streamed the 11th of february 2021, availabe here: https://youtu.be/jKVDr4AvCPQ. 

Is Disgusting People a Good Idea?  One strategy that has been used quite a bit over the last years in change communications, and in particular in food industry documentary films 🍕🥩🍖🧀is the use of disgust 🤢… to turn people off meat consumption for instance. Is disgust a good strategy? Does it work? With who? Under what conditions? What should we know?🤔 

 #change #art ,humour #disgust #storytelling #food #communications #narratives