In this episode, host Julie Hood shares exactly what a sales page (or sales letter) is and how a course creator should use it. She also shares the 5 biggest mistakes she sees course creators making when they are trying to sell their online course. 
 

LINKS MENTIONED

If you enjoyed this episode, you'll love the full course on sales letters. For a few more days, you can jump in at HALF PRICE and get all the templates, worksheets and fill-in-the-blank pages you need to create your best sales letter for only $97. Get all the details here.

RELATED EPISODE
Episode 015: Landing Page Design for Course Creators


KEY TAKEAWAYS

Here are two examples for you to compare a sales page and a shopping cart page from a company called Centerpointe which sells courses and meditations to improve peoples' lives. They have a product called "Youthful Mind":

• Sales Page
• Shopping Cart Page
   

The Biggest Mistakes Course Creators Make:

1. Not spending enough time on their headline.
2. Focusing on the content (also known as the features) and not enough on the benefits. 
3. Not breaking up the text enough. 
4. Not enough Buy buttons. 
5. Not enough "transitions" to keep people reading. 

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