In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Jarrad Berman, Vice President, TZP Group, a private equity firm focused on investments in lower-middle market business services and consumer companies in the United States and Canada. We spoke with Jarrad on Blackout Tuesday, not long after the murder of George Floyd, and our conversation focused mainly on what brands and individuals can do to put an end to systemic racism and its ripple effects. 

• How to support your employees who join in the protests and social media takeover in one of the most critical political moments of our time.
• Why you should pause all media spend even if you’re tempted by the low CPMs (which are a result of brands and advertisers the world over pausing their media spend). 
• Why you should postpone all product launches — because not only will your product launches go largely unnoticed, those who do notice will find it insensitive to the moment.
• What you could do versus what you should do — be more than a BLM advocate, be a BLM example. 

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