Nate and Trey discuss how to prioritize phenomenon and variables to consider.Jared Spool on ROI of UX design: https://blog.usejournal.com/yes-alan-there-is-an-roi-for-ux-design-bef06dbc9c77Uber tips adoption: https://techcrunch.com/2018/06/

Episode 002 - Capturing Phenomena

Jul 20th, 2018 41m 44s

Nate and Trey chat about observing phenomena- the first step in the Theory Building process. They define what a phenomenon is, the value of taking a phenomenon approach, and how to incorporate phenomena in your organization.

Episode 001 - Theory Building

Jul 13th, 2018 48m 56s

Nate and Trey chat about the value of having a research process integrated into how organizations build products and offerings. They discuss how theory building can enable organizations to mitigate the cost of failure, and build predictably str

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