On this edition of my podcast, I had a chat with Lazar Zepinic about Tiktok Ads. Apparently, Tiktok has more traffic than Google, so it's important to try and leverage new platforms. The targeting is ever-changing when it comes to Tiktok, so even if you weren't impressed before, it's maybe worth checking it out again.   
You can find out more about Lazar or get in contact here: https://www.linkedin.com/in/lazarzepinic/ https://sellersalley.com/ https://affiliateworldconferences.com/europe